When Agile is Bad for Business

There is a lot of noise today about the use of Agile in digital business. In my experience leading Agile development projects, helping early “eBanks” innovate their web development and operations and advising some of the leading digital enterprises today with their transformation and innovation initiatives, I have come to realize that there is an fundamental misunderstanding of Agile as it pertains to “digital business.”  Furthermore, there is a pervasive misconception that Agile practices somehow translate into business agility and adaptability.  Not true.