We are in a race against fake and the ever expanding cyber attack surface that is the Internet of pretty much everything. With the advent of DeepFakes and other artificial challenges to reality and truth, the fundamental fabric that binds our societies, our economies and our business and personal relationships is fast fraying be becoming undone. Trust will become a valuable commodity as we seek to de-risk ourselves from contrived data, dubious transactions, and questionable parties. The emergence of trust platforms are inevitable and essential for restoring and sustaining the fabrics of trust that underpin our lives and make our civilization viable.