Industry Insight: When Apple Goes 5G, It Matters

“Hi, Speed”. There couldn’t have been a more glaring hint than the splash page for the special iPhone event held on October 13, 2020. As we all suspected, Apple unveiled the 5G iPhone. But it wasn’t just one phone. It was the entire iPhone 12 line up configured with what can only be the latest 5G modem and RF module. If anything, this line up is a shot in the arm for 5G that has suffered a lackluster start and growing doubt about its value to the average consumer. This is what operators around the globe have been waiting for, the 5G iPhone.

Tech Insight: iOS 12 Gave Apple a Massive Ecosystem Advantage

When the latest series of iPhones are released, we love to see how they measure up to the competition.  The comparative evaluations are typically based on specs – number of cores, processor clock speed, RAM, removable storage – and increasingly on performance benchmark scores.  But what about the value that customers receive over the life of the device.  iOS 12 is enabling Apple to do something no other mobile device manufacturer is remotely able to do – keep your six-year old iPhone up to date and relevant.